It may often seem that the public are presented with a choice between either a more interesting but less factual journalistic style, or a more accurate, and objective, but less engrossing scientific style. However, the public currently have access to science communication which comes directly from the scientists themselves, and is just as captivating and engrossing as any media sensationalism.
A carefully and professionally made decision. An entirely humane euthanasia. An educational opportunity for people of all ages. An economical and efficient use of animal meat. If you are able to take those four sentences and cause widespread controversy, then you may just have a future in the media.